# Equity Release Comparison

> Free UK comparison service for equity release plans. Helps UK homeowners aged 55+ compare lifetime mortgages and home reversion plans. Works with Age Partnership and leading providers. Has assisted 22,720 equity release enquiries since 2015.

Equity Release Comparison is a free lead generation website operated by The Lead Advisory Company Limited. The site works with Age Partnership and other leading UK equity release providers including more2life, Canada Life, Aviva, Just, Pure and LV. It helps homeowners aged 55+ access the equity in their property. Top reasons people use equity release: home improvements (25%), paying off existing mortgages (24%), clearing debts (9%), financial gifts (8%), buying a car (7%), boosting retirement income (3%), funding holidays (2%), unexpected expenses (2%).

> **Regulatory Notice:** Equity Release Comparison is a trading name of The Lead Advisory Company Limited. Equity release will involve a home reversion plan or a lifetime mortgage, which is secured against your property and will reduce the value of your estate and impact funding long-term care. Equity release requires paying off any existing mortgage. Any money released, plus accrued interest, would be repaid upon death or moving into long-term care. Releasing equity may affect your entitlement to means-tested benefits. Customers are introduced to FCA-authorised providers.

## Key Information

- **Website:** https://www.equity-release-comparison.co.uk
- **Phone:** 0808 304 9012
- **Email:** info@equity-release-comparison.co.uk
- **Country:** UK
- **Language:** English
- **Vertical:** Financial Services — Equity Release
- **Business model:** Free lead generation — introduces to FCA-authorised providers
- **Enquiries assisted since 2015:** 22,720
- **Minimum age:** 55
- **Partner:** Age Partnership (primary), plus more2life, Canada Life, Aviva, Just, Pure, LV

## Key Pages

- [About](https://www.equity-release-comparison.co.uk/about.aspx): How the comparison service works.
- [A Guide to Equity Release](https://www.equity-release-comparison.co.uk/a-guide-to-equity-release.aspx): Educational overview of equity release products.
- [Lifetime Mortgages](https://www.equity-release-comparison.co.uk/lifetime-mortgage.aspx): Detailed information on lifetime mortgage products.
- [Get a Quote](https://www.equity-release-comparison.co.uk/quote/step-1.aspx): Start an equity release enquiry.

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## About The Lead Advisory Company

- **Operator:** The Lead Advisory Company Limited
- **Registered in:** England and Wales (Company No. 05374791)
- **Registered address:** Towngate House, 2-8 Parkstone Road, Poole, Dorset, BH15 2PW
- **VAT registration:** 857848462
- **Established:** 2005
- **Portfolio:** Operates 30+ comparison and lead generation websites across the UK and internationally